A strong new site.
A few things to fix before launch.
We looked at the new Boat.gr website the way your clients and AI assistants will meet it: the first screen, the words, the path to an enquiry, and what AI crawlers can read.
The headline is beautiful. The way in is hard to find.
“Charter a yacht” and “Buy a yacht” are thin outlines with 10px text, in the corner after a divider. The eye never reaches them.
Seconds of an empty navy block while it loads; then a close-up of a superstructure with little sea, under a headline about the sea.
One solid primary button under the headline, a still image that shows instantly, and a first screen that asks: charter or buy?
The text is too small for its job.
Names in two different cases (O’PARI, Christina O), 8px “Weekly charter rate” labels and 11px grey specs.
The jump from huge headlines to tiny text looks elegant on a large screen and is hard to read everywhere else, especially on phones.
A type scale with nothing under 14px and body text at 16–17px. One case style for yacht names.
Details that disappear on photos and dark backgrounds.
Labels on a solid strip or a stronger gradient, white arrows on photos, and the white logo in the header.
“Why Boat.gr” is told twice, both times as history.
Four short proof points, shown once, after the yachts, where visitors start asking “can I trust them?”. The full history moves to the Company page.
The last step should be the easiest.
Shows “To use reCAPTCHA you must enter the API keys on the Quform settings page.” The required consent line is invisible. Two headings compete.
This is where a €740,000-a-week charter starts. A visitor who sees an error at the last step leaves, and nobody hears about it.
An internal label (“Sales central agency”), two specs, an empty cell and no price or “price on request”. Buyers need length, engines, location and a broker to talk to.
On the phone, 16 screens to scroll.
The first screen is an empty block until the video loads, and “Charter a yacht” breaks onto two lines. The homepage is 16 phone screens long, with three full-width yacht cards one under another, and no button that stays in reach.
A still image that loads instantly, yachts in a swipeable row, and a pinned bar with “Charter” and “Buy” (or “Enquire” and WhatsApp) on every page.
Refine what you have, or take a clearer direction.
Refine the current design
- The full review of every page and form
- Type and contrast spec with exact values
- Before-and-after designs for the main changes
- A fix list in priority order for your developers
Take a new direction
- Four first concepts on the next slides, with your own yachts and photos
- Each sends charter clients and buyers straight into their own search
- The chosen one becomes a full design, desktop and mobile
Aegean Light
Two paths side by side on one horizon.
Showroom
The yacht on stage, in Boat.gr navy and gold.
Conversation
Say what you want; the site finds the yachts.
One Question
“What brings you to the sea?” and one switch.
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First look · not the full review